You’ve likely never worried about inadvertently joining a cult. “Only whack-o’s join cults,” and, “I could never be like that …”
Of course, to be sure, who could be like that? The notion you might abandon your sense of self, adopt a doctrine of unquestionable beliefs, and in the course, cut ties with friends and family to become a card-carrying, kool-aid drinking cultist … It makes no sense. Cults are for crazy people.
Except that doesn’t seem quite right—the math doesn’t check out. So what’s going on?
What if cults take normal people—that is, as normal as any of us are—and upend how we understand the world. What if they do it slowly, methodically—and without any magic, voodoo, or overt conspiracy? And in so doing, they change how individuals process reality, ultimately converting well-adjusted individuals into glossy-eyed true believers.
When you start a new diet you’ve got a lot to work out. It’s hard. Your body and brain struggle to incorporate change, and the newness of the approach introduces uncertainty and can lead to flail. You’ve got to make loads of decisions all while maintaining control and willpower is critical. You’ve got to figure out:
What to eat — What types of food are allowed? What macronutrients are you shooting for (e.g. grams of protein, carbs, fat)?
When to eat — Are you trying to eat at certain times? Not at other times?
How much to eat — If you eat a lot of food at one meal, how does that impact future meals?
When to workout — Oh right, your diet probably has a workout attached to it. So you gotta figure out when you can get to the gym—and then what exercises to do, how often, and how heavy.
If you are dieting or are planning to start a diet, you need to understand the connection between bodyweight and glycogen, that is how carbohydrates get stored in your liver and muscles, so you don’t overestimate your weight loss as you cut carbs—or your weight gain if you add some back. Understand the connection and you’ll have a much better chance of keeping your cool for the long-haul when swings inevitably happen.
Does the world need another diet book or fitness routine? Check the news and you see obesity levels rising globally, ever more new and weird diets, and a lot of people wanting to improve their health but failing, lacking the tools, gumption, or know-how to do it.
Think about this: we have two popular diets right now that are both, on the face, downright extreme. One is based on eating big ribeye steaks every day with no fruits or vegetables (The Carnivore Diet). Another is based on eating fat and little fruits, veggies, and a little protein to maintain a constant state of ketosis (The Keto Diet).
This isn’t diet innovation, it’s flail. And with flail comes failure. So while we may not need another “new” diet, we do need a method in the madness. A method that works.
Today, August 16, 2018, after nearly a decade of waiting, Martin Berkhan has put to words a system—a method—backed by research, practiced successfully by thousands, and “perfected.” It’s called The Leangains Method: The Art of Getting Ripped ($10, Amazon Affiliate Link).
For the unfamiliar, Berkhan is the Polish-German Swede who originated 16:8 intermittent fasting over ten years ago. He’s deadlifted 700+ lb. (315+ kg) at over 3.5X his bodyweight and is, well, shredded. It’s ridiculous how lean and strong the guy is.
I’ve followed Martin via Leangains.com for years and have come to know him better than most—I even get a shout in the Acknowledgements to the book. Aside from him (now) being a friend, Martin has been my coach and teacher, often in ways that I’m not sure he realizes. Martin’s greatest strength isn’t his deadlift, it’s his focus and no-bullshit attitude. Through it, he’s acquired clarity of mind on how to be strong and lean—and then shared that clarity with us.
Before and after photos may be cheesy, and, well, when they are yours, they make you squirm. A lot. But publishing them is proof: The Leangains Method works. It worked for me first when it was in it’s infancy almost a decade back—after trying and failing at low-carb, Paleo, CrossFit, and more.
The Leangains Method still works for me to this day.
If you’re interested in The Leangains Method and want to know more, well, read on.
The world’s got problems. Poverty, sickness, violence, crime, exploitation, and countless other bad things exist. They are not good. What more, their very existence is a red flag that something must be done. But what?
No matter your politics or philosophy, most of us would agree making the world a better place is a desireable goal. Where we all differ is in deciding what should be done to accomplish that goal.
1 Judge not, that ye be not judged.
2 For with what judgment ye judge, ye shall be judged: and with what measure ye mete, it shall be measured to you again.
3 And why beholdest thou the mote that is in thy brother’s eye, but considerest not the beam that is in thine own eye?
4 Or how wilt thou say to thy brother, Let me pull out the mote out of thine eye; and, behold, a beam is in thine own eye?
5 Thou hypocrite, first cast out the beam out of thine own eye; and then shalt thou see clearly to cast out the mote out of thy brother’s eye. — Matthew 7:1-5KJV
I’m no Biblical scholar. That’s my dad. But what of the mote and the beam? Is it merely a store about being hesitant to judge others? Maybe. Or maybe it’s something more.
We live in abundance, so why does our attention feel so scarce?
Our biology hasn’t caught up to our technology. Today, we live in a time of abundance — abundance of information, content, and connectivity. Yet our time and attention has never felt more scarce — or scattered. How we manage the interplay between these dynamics is critical to our future yet completely unresolved. We are in uncharted territory.
The democratization of content may have already happened but it’s far from over. Today, we are all drowning to consume as much content as possible, treading water as we doll out our time to whatever content manages to grab our attention. And no matter what we choose, we never feel like we make the tiniest dent. We’re left dissatisfied and still drowning. The Internet is a flood.