If you’ve been reading along lately, you picked up on the fact that last week was my last at Google.
And this week was my first at FullStory.
What is FullStory? How you answer that really depends on your job and how you use the tool. I’m not trying to be obtuse; it’s just that FullStory is an analytics (SaaS) platform that captures everything your users do on your website. Understood in its most basic form, FullStory allows you to watch (Literally! Like a DVR) how a user engaged with your site down to the mouse movements, clicks, pauses, everything.
You can mine user sessions for all sorts of reasons, whether they’re for product marketing managers, customer support, design, user experience (UX), user interface (UI), development (finding errors, fixing bugs), etc.
I began paying attention to FullStory way back in 2014. A couple Xooglers from Atlanta I’d kept up with were two of the three founders. I was keeping tabs on them.
Fast forward to late 2015 and I started inquiring about roles at FullStory, had a few conversations, and started imagining the possibilities. The timing wasn’t quite right then but all was kept on the backburner. Things quieted down for a bit though I think it stayed on the backburner until late 2016 when things started getting “serious.”
Now here I am.
I’m going to be handling content marketing. You could say my job title is FullStory-teller. I hope to do for FullStory a lot of what I did for a certain minimalist footwear site. I’m just getting started, but you’ll be able to follow along at blog.fullstory.com; also, if you’re not already there, add me on twitter.
Very excited about the future here. There is just so much potential, excitement, and opportunities.