The Anxious Generation
A book review of Jonathan Haidt's The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness, including selected quotes and material.
Justin Owings
Mouthguard
The loudest, clearest message you can send won't take words.
Pre-Suasion by Robert Cialdini
How do you influence people by indirectly preparing them to be influenced? Find out in Robert Cialdini's second book on persuasion, Pre-Suasion. A review and quotes.
Agenda-setting theory
Media can't control what you think directly, but it can influence what you think about indirectly — this is the key to Robert Cialdini's agenda-setting theory.
Daniel Kahneman and What You See Is All There Is
A good story will turn anyone into a sucker. That's the insight of the rule of WYSIATI, a cognitive bias from the 2011 book Thinking, Fast and Slow.
The blind men and the elephant
What an ancient story about the limits to our perception teaches us about our fragmented modern experience.
The Fogg Behavior Model for Persuasive Design
The BJ Fogg Behavior Model (and the B=MAT formula) offers a methodical approach to building behavior change into products, services, and marketing. A primer.
The SCARF model of motivation
The SCARF model by neuroscientist David Rock helps you troubleshoot — and even engineer — motivation, right into your product, service, or marketing.
How do you walk toward desire?
Your primer on how desire paths reveal what people want, helping them achieve certainty and efficiency along the way.
The Jobs-to-Be-Done framework
What do milkshakes teach us about people? This primer on the Jobs to Be Done "JTBD" framework provides a way to figure out the hidden, unmet desire behind why someone buys a product, as pioneered by Clayton Christensen.