Just watched a brief two minute Q&A from Seth Godin, marketing guru. Godin answers a question from an audience member about social networking and small business. His response indicts social networking platforms like Facebook and Twitter as potentially “fake networking.” And it’s hard to dispute his simple argument: if you have 5,000 facebook friends or 20,000 twitter followers, does it really matter if none of these people will go to bat for you when you really need them to? Networking has (traditionally) implied that a relationship translates into real action.
Godin is asking an important question: where does the rubber meet the road on social networking? It’s hard to say. The same criticism is levied by David Wong in his piece on 7 Reasons the 21st Century is Making You Miserable. Sure you’ve got a bunch of internet “friends,” but if all they are doing is sending you wall posts on your birthday and are otherwise nowhere to be found in your life, does it really matter?
I’ll save the flipside to this argument for another time. Here’s two quotes from the clip from Seth Godin:
Networking is always important when its real and it’s always a useless distraction when it’s fake. …
The internet has allowed an enormous amount of fake networking to take place.
Ok I have one more thought I want to share: my facebook/twitter policy: I keep my facebook profile somewhat elite and restricted to friends in realspace or internet-friends with whom I’ve had extensive interactions. With twitter, on the other hand, anything goes. I think social networking on twitter, as “fake” or cheap as it may be, still can serve a purpose. More on this later.
Also see my brief explanation of the difference between Facebook and Twitter.