I have written much more about Clayton Christensen’s Jobs-to-be-done framework over at the FullStory blog:
- Clayton Christensen’s Jobs to be Done Framework and Product Development
- Marketing and the Jobs to Be Done Framework
Clayton Christensen (along with a few other co-authors) is soon releasing a book called Competing Against Luck that will go more in-depth on Christensen’s “Jobs-to-be-done theory,” which is a way to reframe product design and product selling away from fallacious, post ergo hoc propter hoc data and towards first principles.
Continue reading “Clayton Christensen’s Jobs-to-be-done Theory”