Clayton Christensen’s Jobs-to-be-done Theory

I have written much more about Clayton Christensen’s Jobs-to-be-done framework over at the FullStory blog:


Clayton Christensen (along with a few other co-authors) is soon releasing a book called Competing Against Luck that will go more in-depth on Christensen’s “Jobs-to-be-done theory,” which is a way to reframe product design and product selling away from fallacious, post ergo hoc propter hoc data and towards first principles.

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