Seth Godin’s Advice on Writing a Book (Part 2)

http://sethgodin.typepad….e_for_auth.html

Below is Part 2 of Seth Godin’s advice on writing a book and publicizing your ideas, originally blogged in 2006, below are the bits of advice I found most insightful (Go here to see Part 1 of Seth Godin’s advice on authoring a book). The numbers may skip as I’m not quoting all 19 tips. Finally, tip 19 clearly has wider implications than merely writing a book. Expect a post on why you should blog soon!

2. The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later. …

4. Understand that a non-fiction book is a souvenir, just a vessel for the ideas themselves. You don’t want the ideas to get stuck in the book… you want them to spread. Which means that you shouldn’t hoard the idea! The more you give away, the better you will do. …

12. Blog mentions . . . matter a lot. …

14. Consider the free PDF alternative. Some have gotten millions of downloads. No hassles, no time wasted, no trying to make a living on it. All the joy, in other words, without debating whether you should quit your day job (you shouldn’t!) …

19. Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

(H/T Patri)

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